Director-led content production for brands that need more than a shoot.
I help marketing teams turn business objectives into content systems that perform across platforms and campaigns.
Trusted by
The problem with ad-hoc content
Every shoot starts from scratch. New crews, new logistics, new learning curves. Your budget gets eaten by admin, not output.
You end up with disconnected batches of content that expire quickly and serve a single purpose. The next event comes around and you do it all over again.
I build content systems, not one-off shoots.
As a creative director with 14 years of production experience, I lead the strategy, direct the production, and deliver content libraries that work across platforms and campaigns.
One shoot → multiple deliverables
One story → multiple formats
One production window → months of usable content
How I Work
A process built around your objectives
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I start by understanding what this content needs to achieve for your brand — not just what needs to be shot.
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Treatments, shot strategy, and pre-production planning. The creative work that shapes the outcome before the camera turns on.
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Every frame serves the strategy. I lead the production on set to ensure the work delivers on the brief.
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Editing, colour grading, sound design. Your content is delivered platform-ready and organised for immediate deployment.
What You Get
Three ways to work together
Production Sprint
A director-led production engagement for campaigns, events, launches, and brand storytelling. Creative direction, production, and a complete content library delivered platform-ready.
Campaign Production
Multiple production windows planned under one creative direction umbrella. For brands with two or more shoots per quarter who want consistency and efficiency across all their content.
Content System Retainer
An ongoing content partnership with quarterly strategy, monthly production, and a growing content library. For brands that want a creative director embedded in their team, not a freelancer on speed dial.
About
I’ve spent 14 years directing photo and video production for brands across corporate, sports, and outdoor lifestyle. I’ve worked with brands like Puma, Red Bull, and Standard Bank — leading the creative direction, not just holding the camera.
I started as a photographer and videographer. Over time, I realised the biggest impact I could have wasn’t on set — it was in the thinking that happens before the shoot and the systems that make content work long after it’s delivered.
Based in Cape Town. Available nationally and internationally.
Ready to build content that works?
Whether you need a single production or an ongoing content system, the first step is the same — a 20-minute conversation about what you’re trying to achieve.